Case Study | Alabey AI
By Alabey AI Team on September 23, 2025
BrockTech is a well-known electronics seller in Brazil that sells entirely through WhatsApp. The business processes around 100–200 orders per day and relies on a 5-person local team to handle messages, confirm orders, and keep fulfillment moving. It’s built mainly for B2B buyers placing larger, bulk orders, not small one-off purchases.
Business Challenge
Even with a 5-person team handling WhatsApp all day, BrockTech’s operation was still mostly manual and full of small mistakes that turned into big problems. Orders and offers were sent wrong, timing was off, and inventory checks weren’t reliable. The biggest issue was losses from human error and lack of control, miscounts, missing items, and process gaps, which added up to roughly $60,000 in losses this year alone. On top of that, the owner kept getting pulled into constant firefighting: repeating the same answers, fixing team mistakes, and dealing with turnover and retraining.
Objectives
BrockTech’s objective was to automate as much of the business as possible so the operation needs the least human touch. They also wanted to digitalize the full order flow and keep clean records of every current and past order. On top of that, they needed a simple way for a human to control product availability and jump into WhatsApp chats when necessary.
Strategy
The strategy was to replace all WhatsApp chatting with AI. The AI handles every conversation from first message to order creation, including questions, pricing, and follow-ups. Humans only step in to confirm real stock in the shop and collect payment. This removes mistakes, reduces workload, and lets BrockTech scale without adding more staff.
Solution
Alabey AI implemented a custom WhatsApp AI chatbot for BrockTech and connected it to a live inventory and pricing system that updates daily. The bot replies within seconds, qualifies the buyer, answers product questions, checks stock and current price, and guides the order forward in a natural, human-like conversation. It can also handle operational tasks like checking delivery times and shipping costs with the local post office, then confirming the best option with the customer.
All conversations and order details are logged automatically into a backend tracking interface, so BrockTech has clean records of active and past orders instead of scattered chat history. The same interface lets the team run the operation fast with one-click controls, including sending invoices, editing invoices, adding or canceling items, and applying discounts, while still allowing a human to jump into any chat when needed.
To recover missed revenue, the system also re-engages buyers who previously wanted an item that was out of stock. When that product becomes available again, the bot automatically follows up on WhatsApp, bringing those warm leads back into the pipeline without manual outreach.
“Before Alabey AI, it was a bit of a mess and we’d have items go missing. Now everything is clearly documented and tracked, so we always know what’s happening with each order.”
Pepe J.
BrockTech
Results
The new setup produced immediate improvements. Messenger response time fell from hours to just a few seconds, ensuring Cash Now Diabetics is almost always the first to reply and win the deal. SMS follow-ups successfully revived inactive contacts, turning them into repeat sellers. With the chatbot handling repetitive questions, each virtual assistant can now process about 40% more quotes per shift.
Business Impact
The automation didn’t just make WhatsApp faster — it made BrockTech’s business predictable and scalable. With inventory, pricing, chats, and orders tracked in one system, the company reduced losses from mistakes and gained full control over what’s happening day to day. The team can now handle the same volume with fewer manual steps, which means BrockTech can grow without constantly adding more staff.
It also improved the buying experience for B2B customers. Replies are instant, quotes and invoices are sent faster, and out-of-stock buyers get re-contacted the moment items return, which brings back warm leads that used to be lost. Overall, Alabey AI helped BrockTech run leaner, protect margins, and close more large orders with less chaos.
“Since Alabey AI, we close more orders with less staff, and we don’t lose money to missing items or messy tracking anymore.”
Pepe J.
BrockTech