Case Study | Alabey AI
By Alabey AI Team on August 14, 2025
Overview
Majibu Africa is a consumer financing company in Uganda that lets people buy now and pay gradually through simple installment plans. They focus on financing cars, phones, and home appliances. Right now they rely on a local Ugandan team to communicate with leads via WhatsApp.
Business Challenge
Despite strong demand for its loans, Majibu Africa was losing a high volume of potential customers during the online application process. Each month, over 8,000 applicants would start a loan application on Majibu’s platform. However, only few of these prospects would complete the form, leaving their applications (and loans) unfinished. This drop-off meant thousands of promising leads slipped away monthly, representing lost opportunities for both new business and greater financial inclusion. The challenge for Majibu Africa was clear: how to re-engage those abandoned applicants and convert them into active customers before they disappeared for good.
Objectives
Majibu Africa set one clear goal: recover 8–10% of abandoned applicants to book a meeting with a loan advisor.
Strategy
Majibu’s approach was simple: hit abandoned applicants on WhatsApp the moment they dropped off and get them back into the process fast.
Instead of just sending them a link back to the application form (which creates friction), the AI chatbot asked the same questions the form asks inside the chat, in a normal, human-like conversation. At the end submitting the answers into Majibu’s system in the backend.
So the customer never had to “go back and fill a form.” They just chatted, and the application got completed for them.
Solution
Alabey AI built an AI-powered WhatsApp follow-up system for Majibu Africa. When someone drops off from the loan application form the system messages them within minutes and continues the conversation in a natural, human-like way via WhatsApp. The bot answers questions, removes confusion, and instead of sending people back to a form, it asks the same application questions directly in chat and submits the details in the backend. The entire conversation is structured to drive one outcome: get the lead to book a loan application meeting with a Majibu human advisor.
Results
The WhatsApp follow-up system delivered clear results. Majibu Africa recovered 8.7% of abandoned applicants per month and turned them into 700+ booked meetings monthly with loan advisors. That hit the 8–10% target and consistently converted leads that would’ve gone cold into real sales conversations.
Business Impact
Beyond the immediate numerical wins, Majibu Africa’s business saw broader, strategic benefits from the WhatsApp re-engagement initiative. First, the company’s sales pipeline grew noticeably larger. By pulling back nearly 9% of potential borrowers who would have been lost, Majibu filled its funnel with more qualified prospects, leading to a higher volume of loan disbursals down the line. Second, the engagement level of leads improved significantly. Prospects who might have slipped away were now interacting actively with the company – asking questions, getting answers, and feeling guided rather than forgotten. This personalized follow-up not only rescued deals but also built goodwill and trust; customers appreciated the outreach and support, making them more likely to choose Majibu for their financing needs.
“Alabey AI helped us reconnect with customers we thought we’d lost. The WhatsApp automation not only boosted conversions but made our borrowers feel genuinely supported”
Janiz Z.
Majibu Africa